Director JT talks about working on the promo:

“I wanted to create a bit of an event for the boys comeback video and the label and band wanted a big musical feel so I new it had to feel big! I wanted to re-introduce each member of the band; see what they all look like again and have them kinda meeting up, to get a real sense of reunion. I also wanted to give the promo a classic 50′s style look, a bit ‘Catch Me If You Can’ style – hot, key lighting, retro art department that transformed the place from London to NY from Mr. Ansell and August’s lighting added the slick, key lit feel I was after.” 

“The idea was simple but involved steadily revealing ‘the street’ to become a musical set/back lot as the video develops. We introduced dancers in each scene to up the anti and add some glamour and energy. Inevitably, the whole street turns into a full scale musical number complete with 10 female dancers, 20 extras, cars, trucks, smoke and rain, etc.  The band were really great to work with and seemed to be loving the whole atmosphere of the shoot and being back together again. All in all I think it shows in the energy and spirit of the finished video.


dir: JT
Project Info