This global marketing campaign uses music to unlock the social side of the London 2012 Olympic Games. Music producer Mark Ronson travelled the world meeting up and coming athletes, using the sound of their sports to create the music of this campaign anthem that Coca-Cola hope will become the soundtrack of the London 2012 Olympic Games.

We recreated a huge fully operational festival site for the 1000 strong crowd complete with bars and food stalls, a high media tech main stage, VIP backstage areas with obligatory winnebagos. The location was directly next to the London Olympic Stadium. 

The creation of the song will be captured in a feature-length documentary, before being released as a single worldwide. It will provide the soundtrack for TV commercials, mobile and digital platforms and Coca-Cola events during the Olympic Games


dir: Kim Gehrig
Project Info